Instant Insta
Picture this: A platform with over 1 billion monthly active users, where people go to visually discover, explore, and share the things they love. That platform is Instagram, and if you’re looking to market your business, it’s time to start paying attention!
A Quick History of Insta
Instagram was launched in 2010 as a photo-sharing app, and it has since evolved into a powerful marketing tool for businesses of all sizes. With its visually appealing design, it’s no surprise that Instagram has attracted a younger demographic, with 60% of users being under the age of 30.
So let’s jump into Six Core Techniques of Marketing Your Business on Instagram.
Six Techniques
Optimize Your Profile
Make sure your profile accurately represents your brand and includes relevant information such as your website, contact information, and a brief description of what your business offers. A professional profile photo and header image can also make a big difference.
Post Consistently and Strategically
It’s important to post regularly on Instagram, but it’s equally important to post content that resonates with your target audience. Make sure your posts align with your overall marketing strategy and showcase your products or services in a creative and visually appealing way.
Leverage Hashtags
Using relevant hashtags can help you reach a wider audience and get discovered by potential customers. Research popular and relevant hashtags, and consider creating your own branded hashtag to encourage user-generated content.
Engage with Your Audience
Instagram is all about engagement, so make sure you’re responding to comments and messages and engaging with your followers. Hosting giveaways, contests, and Q&As can also help increase engagement and reach.
Utilize Instagram Stories
Instagram Stories offer a fun and creative way to connect with your audience and share behind-the-scenes content. From polls and quizzes to live streams and filters, the options are endless!
Advertise on Instagram
Instagram offers various advertising options, from photo and video ads to Stories ads and even in-app shopping. Utilizing these options can help you reach a wider audience, drive traffic to your website, and ultimately grow your business.
