Linked Together

Once upon a time, there was a man named Reid Hoffman who had a brilliant idea: create a platform for professionals to connect, network, and advance their careers. And thus, LinkedIn was born.

Fast forward a few years, and LinkedIn has become a powerful tool for businesses looking to market themselves. With its business-focused audience and explosive growth, it’s no wonder that companies are turning to LinkedIn to promote their products and services.

But, where to start? Here are six core techniques for marketing your business on LinkedIn:

Six Techniques

1. Optimize Your Company Page

  • Make sure your page is up-to-date and accurately represents your brand.
  • Use keywords in your page’s bio to make it more discoverable.

2. Build a Strong Network

  • Connect with other professionals in your industry.
  • Join groups related to your business and actively participate in discussions.

3. Share Valuable Content

  • Share industry news and insights, as well as content from your own website.
  • Encourage employees to share company updates on their personal profiles.

4. Leverage LinkedIn Advertising

  • Use LinkedIn’s advertising tools to target specific audiences and promote your products or services.

5. Use LinkedIn’s Sales Tools

  • LinkedIn Sales Navigator and Sales Insights can help you identify potential leads and track your sales progress.

6. Leverage Employee Advocacy

  • Encourage your employees to share company updates on their personal profiles and highlight their accomplishments.