Visual Storytelling
Pinterest, a virtual pinboard-style social media platform, was launched in 2010 with the aim of creating a space where users could save, organize, and share ideas, images, and inspiration. Today, Pinterest boasts over 350 million active users globally and is a treasure trove of marketing opportunities for businesses of all sizes.
Whether you’re a solopreneur, a small business owner, or the CEO of a multinational corporation, Pinterest is a platform that you simply can’t afford to ignore. Here’s why.
Demographic Diamonds: Who’s on Pinterest and Why You Should Care
Pinterest is a platform that appeals to a diverse range of users, from moms and millennials to DIY enthusiasts and fashionistas. In fact, 80% of Pinterest users are women, with a median age of 40. But that’s just the tip of the iceberg.
What makes Pinterest so compelling for marketers is that it’s a platform that’s all about inspiration, aspiration, and discovery. Pinterest users are actively seeking new ideas, products, and services to add to their boards, and they’re more likely to make a purchase after seeing a product on Pinterest than on any other social media platform.
Six Techniques
Here are six quick techniques for Marketing Your Business on Pinterest
- Define Your Brand Voice and Visual Identity
- Create a Business Account and Optimize Your Profile
- Pin with Purpose: Creating Engaging and Relevant Content
- Make the Most of Hashtags and Keywords
- Collaborate and Engage with Other Users
- Utilize Pinterest’s Advertising Tools
Each of these techniques is crucial in building a strong and successful presence on Pinterest, so it’s essential to put in the effort to make them work for you. However, if you’re feeling overwhelmed, you can always partner with an agency like Resonant Blue Marketing to help you make your Pinterest marketing magic happen on autopilot.
Advertise on Instagram
Instagram offers various advertising options, from photo and video ads to Stories ads and even in-app shopping. Utilizing these options can help you reach a wider audience, drive traffic to your website, and ultimately grow your business.