Reinventing the Genre

When we began exploring industries that could benefit from our hybrid AI + cinematic production model, real estate emerged as a natural fit. Property marketing has long relied on photos, fly-throughs, and brochure-style presentations — but these often lack human connection. Working with the team at Taylor Hedley, we had the opportunity to test a bold idea: what if a real estate video didn’t just show a house, but told the story of the people who might live there? This was the foundation for our work on 7 Bonarius Rd, Warners Bay — a showcase of how story and character can transform real estate marketing.

Challenge

The real estate industry is crowded with similar-looking videos: glossy interiors, drone flyovers, upbeat music. While these assets provide information, they rarely generate emotional engagement — the very thing that helps buyers picture themselves in a home. For Taylor Hedley, the challenge was to differentiate their listing in a highly competitive market, while also testing whether narrative-driven production could unlock a new dimension in property marketing.

Our Approach

We collaborated with Sam and Beau at Taylor Headley to design a new type of listing video. The process included:

  • Developing a script that combined features and benefits with human stories.

  • Introducing relatable characters — parents, children, grandparents — to show how different buyers might inhabit the home.

  • Using supplied images of the property and integrating them into a cinematic AI-powered production, blending narrative with visuals.

This hybrid approach drew on our Hollywood and TV studio experience, our marketing expertise since 1996, and new AI tools that accelerated production without compromising creativity.

Results

The 7 Bonarius Rd teaser demonstrated a completely new direction for real estate promotion:

  • Higher engagement by presenting property as a living, breathing story rather than just four walls.

  • Proof of concept that narrative-driven video can differentiate listings in a crowded market.

  • Strategic foundation for conversations with multiple real estate agents, opening doors to broader applications in the industry.

Even though real estate isn’t our primary focus, this project showcased what’s possible when you combine storytelling with AI-enhanced production.

Why This Matters

Marketing is ultimately about connection. For buyers, it’s not just about square footage — it’s about picturing life inside a home. By integrating story and character into real estate videos, agencies can create emotional resonance that traditional fly-throughs simply don’t deliver. This case study highlights the potential of hybrid AI production to transform industries that have relied on the same tools for decades.