Search Engine Mystery

Once upon a time, there was a little company called Google. They had this crazy idea to organize all of the world’s information and make it easily accessible to everyone. And thus, the world of search engine optimization (SEO) was born.

SEO is the process of optimizing your website to rank higher in search engine results. Google, the granddaddy of search engines, uses a complex algorithm to determine the relevance and quality of your content, and then ranks it accordingly.

But, let’s be real. Most business owners are like, “SEO? What’s that? I’ll just leave it to chance.” Others, in a never-ending bid to stay ahead of the game, fork over a small fortune to an agency to keep their website optimized. But, there’s a middle ground.

Here’s the thing: you need to set up the foundations of your website’s SEO before you can start implementing more advanced techniques. And, that’s where my book, “The Google Gamble,” comes in. It’s a comprehensive guide to SEO from the perspective of a company CEO, and it’s available on Amazon (shameless plug, I know).

Important Techniques

1. Use Keywords in Your Content

  • Researching and using keywords in your content is one of the most important things you can do for your website’s SEO.
  • By including keywords in your website’s pages and blog posts, you’re telling Google what your content is about, making it more likely to show up in search results.

2. Optimize Your Images with Alt Tags

  • Alt tags, also known as alternative text, are a way to describe images on your website.
  • When Google crawls your website, it can’t “see” images the way humans do. Alt tags help Google understand what’s in the image and how it relates to the rest of your content.

3. Use Header Tags (H1, H2, etc)

  • Header tags (H1, H2, etc) are used to organize and structure your content.
  • By using header tags, you’re making it easier for both Google and your website visitors to understand the main ideas and subtopics of your page.

4. Get Quality Backlinks

  • Backlinks are links to your website from other websites.
  • When other websites link to your website, it tells Google that your content is valuable and trustworthy.

5. Optimize Your Website for Mobile Devices

  • More and more people are using their mobile devices to browse the web.
  • By optimizing your website for mobile devices, you’re making it easier for those users to access your content and giving Google a better understanding of how your website is structured.